Gibson Garage

“Tucked into the heart of Music City, the Gibson Garage is a must-see, hands-on, can’t-miss mecca for pickers, shredders and any lover of American music!”

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Their Challenge

When Gibson Guitars launched their new brick-and-mortar, Gibson Garage, they needed visuals that said, loud and clear, “This place is one of a kind”. MODUS, a leading Nashville PR firm, hired our MVP team to help serve their VIP. Gibson.

Their launch photography was an exciting challenge: how do you balance a tried and true brand with the newness of this venture?
Photography and videography must feature a multifaceted space—and showcase all its potential—without diluting Gibson’s brand identity or confusing website visitors.

Our Solution

Our team loves collaborating with local legends like Gibson. Here’s how our photography and videography helped showcase and promote Gibson Garage:

We oversaw and produced a 360°, interactive virtual tour of the Garage. Using state of the art technology, we incorporated clickable “Easter Eggs” to the tour that added depth, value, and visual interest.
We shot product and interior stills for their ecommerce site.
With the support of our trusted partners at lilDRAGON we created a commercial to promote the Garage.
Our combination of wide shots added perspective to make people feel like they’re in the center of this expansive space.
Our editorial, journalistic approach to film and video that tells a story: the Garage is more than a guitar shop, it’s a slice of living music history, art, community, and culture.
Creative consulting to align their photo and video assets with their branding, marketing, and PR strategies.

Their Results

We’re proud of the results we’ve been able to achieve for the Gibson team:

Gibson has a photo and video library they’ve used to fill their website and promote Gibson Garage across their social media and ecommerce channels.
They’re able to give visitors and stakeholders a “slice of life”: here’s what it’s like to shop in the Garage, to listen to live music, or to be a guest at a VIP event. Their action shots capture the excitement of seeing, hearing, and playing legendary guitars while in a beautiful space steeped in music history.
Gibson has seen online engagement improve, and visitors to the Garage are energized and excited, having learned so much about the space when planning their visit.

360° Gibson Garage tour

Discover what we can do together

Brand Photography

No flat photos, no cookie-cutter videos: brand photography is a dynamic, engaging reflection of who you are and how you change the world.

Video

Strategic video production makes all the difference if you want to wow visitors, investors, customers, and decision-makers. However you want to tell your story, and whatever perspective you want to achieve, video can help you do it.

Lifestyle

Lifestyle photography and videography gives people a sense of what it’s like to be a part of your team, to work with your brand, or to hold one of your products in their hand. The elevated, editorial approach driving lifestyle shoots tells your story in a whole new way.