California Closets

California Closets is a national brand with franchise locations nationwide. Their custom home storage and organization systems are a beautiful way to maximize space and enhance any room.

NASHVILLE, Tenn. –
August 30th, 2021

California Closets in Nashville.

Photos by Nathan Morgan Photography for California Closets

Their Challenge

As a large, growing brand, California Closets’ regional office had some unique challenges we were excited to tackle. They asked some great questions as part of our strategy sessions:

How can we keep individual team members’ contributions front and center as the talented artisans and designers they are?
How can we reinforce our values and our brand identity in our office space?
How can our CEO, who loves creative work, realize their vision without losing focus or feeling spread too thin?

Our Solution

MVP met with their national creative director and local franchisee owner about the California Closets vision and it could best be achieved. We came up with some exciting, creative solutions for California Closets driven by two things we love: beautiful visuals and heartfelt storytelling.

We act as a fractional creative director, supplementing their marketing department with brand and marketing services.
We filmed employee interviews, as well as a variety of footage to walk site visitors through the customer journey.
We photographed their team members in stylized black and white to align with the timeless aesthetic of the California Closets brand.
We captured images and motion of their final spaces to support their content marketing efforts that center their customer journey.
Their photography and videography is about so much more than closets: we shine a light on the makers and designers who pull off amazing organizational and storage solutions.

Their Results

California Closets has a library of meaningful deliverables in hand to enhance their branding and reaffirm their values, including:

Corporate portraits for their office that reflect their employees’ unique selves and celebrate their contributions.
Social media content that gives a sense of what California Closets can do for home decor and organization.
Video production that brings action and vitality to their work, their products, and their branding.

Discover what we can do together

Morgan-visual-productions-commercial-photography

People

Your people make your products, your services, and your brand what it is. Celebrate their talents with intimate portraits and videography to tell their story.

Brand Photography

Don’t let social media posts and website updates fall flat. Brand photography can bring vitality, depth, and dimension to your products by connecting them to your mission, and the lifestyle you promote.

Video

Why just tell people what it’s like to use your product, visit your office, or be a part of your team? Show them with video production that gives your content a journalistic edge.