Bridgestone

Dependability and toughness make safer, more reliable tires. Bridgestone is a global leader in tire safety and technology who’s always committed to moving forward.

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Their Challenge

When the Chief Human Resource Officer of a global enterprise with 50,000 employees needed a trusted partner to articulate their brand, celebrate their culture, and attract top HR talent, they called Morgan Visual Productions.

Our solid relationships with their internal comms team and their marketing team at FINN Partners let us hit the ground running when they reached out with a threefold challenge:

How to center their role in tire safety without watering down the message.
How to recruit top talent for their data and tech department.
How to demonstrate a genuine commitment to diversity.

Our Solution

Here’s what we achieved for Bridgestone:

For each project, we captured video and stills in the same shoot to streamline the process for busy teams.
We hired talent for, filmed, and produced Tire Safety Week videos for FINN and Bridgestone to distribute to stakeholders.
We created photo and video assets for department-specific recruitment, as well as diversity, equity, and inclusion efforts. One department had a website filled with our content highlighting their differentiators.

Their Results

We’re proud of our partnership with Bridgestone and FINN, which has produced some stellar results:

Bridgestone has extensive photo and video libraries that showcase the expertise behind their brand and the innovators who engineer their products.
Their corporate portraits and brand photography have an editorial, photojournalistic style ideal for press releases and industry publications.
Their thought leadership in tire safety, research, and development is easily shared and accessed through branded videos.
Their PR/marketing experts at FINN keep an open line of communication with our team, so we can jump back into action as soon as inspiration strikes.

Discover what we can do together

Thought Leadership

You’re an expert in your field: get critical knowledge to the people and partners who need it most with thought leadership videos and series.

Corporate Portraits

Get to the heart of what makes your work great with corporate headshots and portraits that makes your team look and feel their most confident.

Creative Consulting

Extend your marketing or PR team impact with a creative liaison who’s an expert in visual branding.