Insurance Group of America (IGA)

Middle Tennessee boutique insurance broker IGA has one goal: “To work hard every day to create a world where every person, employee, and business is taken care of”.

Their Challenge

For a long time, IGA struggled to build a complete creative team. They had marketing and PR experts, and a website they loved, but something was missing.
They needed brand advocates to deliver assets that showcased their strengths and got to the heart of their work.
They needed a creative director to oversee and steer their branding efforts, so their leadership teams could focus on serving their customers and meeting their business goals.

Our Solution

A collaborative approach to rebranding and creative direction gives IGA numerous high-impact deliverables, including:

Comprehensive photography and video production for branding, recruiting, and marketing efforts.
Referral to two of our trusted PR and marketing partners, with whom we work to keep branding aligned.
Creative oversight of all media and visuals for brand accuracy.
Creation, execution, management of all social media content.
Liaising between internal teams, PR staff, and marketing firm.
Fractional creative direction on signage and other traditional marketing assets.

Their Results

Our ongoing partnership with IGA and their marketing/PR teams is a creative force bringing crystal-clarity to their brand identity.
Our holistic strategy reveals the depth of their work and the talent of the people who make it happen.
Visionary planning, social media, and building brand awareness are off their plate.
They’re attracting the employees and customers that they want, and their brand is being communicated accurately across all marketing channels.

See More IGA Social Media Content

We provided creative oversight and contributed all of the visuals for their website.

Discover what we can do together

If you’ve been looking to supplement your marketing and PR efforts with meaningful visual branding that digs deep to tell your story, our team is ready to spark inspiration and forge connection through our creative services, including:

Morgan-visual-productions-corporate-photography

Creative Consulting

Strengthen creative infrastructure and gain an advocate for your unique brand, culture, and team. We’ll work with all your teams to keep things running smoothly.

Morgan-visual-productions-portrait-photography

Corporate Portraits

Your people power empower you to live your mission and achieve your vision. Get corporate headshots and portraits that let their talent shine through.

Video

Video production driven by your story is truly unique. Throw out the cookie cutters and work with a team willing to break the mold.